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HomeHollywood News'Avatar' to Get Surprise Re-Release in China (Exclusive)

‘Avatar’ to Get Surprise Re-Release in China (Exclusive)


James Cameron’s 2009 sci-fi epic might have the unexpected effect of restoring it as the highest-grossing film of all time, pushing ‘Avengers: Endgames’ into second place. Out of nowhere, James Cameron is back in the multiplex – but only in China.

According to two sources in Chinese movie theater companies, China’s Film Bureau has approved a surprise plan for a director’s 2009 sci-fi epic avatar to make a comprehensive re-release in the country on Friday regarding the arrangements Was told. Technically trailblazing blockbusters will be made available to exhibitors for a nationwide release in both Imax 3D and Ordinary 3D.

The film’s abrupt rollout could have the unexpected effect of restoring Cameron and Avatar’s crown as the highest-grossing film in global box office history (not adjusted for inflation), leaving Marvel’s Avengers: Endgame in second place She came back. The endgame currently tops with $ 2.797 billion and a record change, with Avatar trailing at $ 2.790 billion – meaning the Pandora-set, blue-people sci-fi spectacular received $ 7.4 million to reclaim the crown Less than would be required.


Although hastily awkward, the plan to bring Avatar back to Ch ina is not quite as unpredictable as it sounds. The 20th-century Fox film (now owned by Disney) was on a shortlist of historically popular blockbuster titles requested by China’s Film Bureau to re-release last March when China’s cinemas staged Had tried to restart as the country began to be handled locally. The spread of coronavirus.


Both the Hollywood and Chinese studios withdrew their new releases for a full-scale reopening, with China’s Film Bureau returning the catalog in an effort to slowly reboot theaters. A flare-up in COVID-19 cases slowed those plans, however, and most catalog films never made it back to the screen. Exhibitors THR said on Tuesday that the Digital Cinema Package (DCP) for Avatar was completed last year, and it appeared that a decision had been made to use them.

Some in the Chinese industry said that state-backed distributor China Film Group should be given a little more time to prepare for a re-release, allowing the avatar to be screened again on Chinese screens in a week or two. But China’s Film Bureau confirmed on Wednesday that the film would indeed be opening on Friday, sending exhibitors to rearrange the screening schedule.

The Hollywood Reporter’s messages to Disney about the plans went non-stop. Avatar is a particularly nostalgic Hollywood title for the Chinese millennium. The film was in the midst of the first wave of Hollywood blockbusters, as it entered the final stages of the country’s highest box-office boom era. The film opened in Beijing in January 2009 in a frigid winter on Monday, instantly setting a new record for the biggest opening in China in a week.

The Hollywood Reporter’s Beijing correspondent wrote about Chinese cinema while they waited to catch a glimpse of Cameron’s 3D vision. The film was so popular there that Cameron also considered co-production of his Avatar sequel in China.

Avatar topped $ 202.6 million, a surprising amount for the Chinese market when it still overtook Japan as the third-largest theatrical film arena (today, it is the world’s largest). It took four years and thousands of theaters in China to record $ 2,5 million in 2013, for an incarnation record of falling in Stephen Chow’s Journey to Fall.


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