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HomeHollywood NewsTop Canadian TV Financier Rebrands to Drive Greater Diversity, Inclusion

Top Canadian TV Financier Rebrands to Drive Greater Diversity, Inclusion


The Canadian Media Fund has translated its new visual identity into the initial 12 indigenous languages ​​and dialects to encourage greater investment in First Nations creators.

Canada Media Fund, the country’s top TV financier, has revealed a new visual identity to expand investment and inclusion for the country’s indigenous creators.

The redesign involves translating the organization’s name and spark-themed logo into the initial 12 indigenous languages ​​and dialects, including CMF-funded home content in DEN, Grewalin, Inuvialit, Malyset, M’Camac, Michief, North East Cree Is shown. , Ojibwe, Oji-Cree, Plains Cree, Soxvu 7 MM Snitchim (Squamish) Woods Cree Language.


CMF President and Chief Executive Officer Valerie Crayton said the rebrand is part of a move to end its organization and show Canadians that the country’s indigenous communities have a distinct and significant creative and cultural voice in Canada. “Indigenous people are central to this land, not only because they were the first people, but they embody this rich cultural tapestry that Canada possesses,” Crighton told the Hollywood Reporter.

“So it’s important that organizations like CMF break down barriers to a postcolonial approach to funding and content,” he said, as the TV financier expanded its financial support to black Canadian creators and others of color . An ongoing drive for diversity mandated by the federal government in Ottawa.


First Nations producer and on-screen talent in Canada includes Mohawk director Tracy Deere, whose film Beans debuted at the 2020 Toronto Film Festival, Quenahere Devery Jacobs, an actress from Quebec who played American children, Cardinal and The Order, The director starred in Denise Gowlett. , Whose first feature executive produced by Knight Raiders Oscar-winner Taika Waititi, and Ron E., producer and director of First Nation-inspired plays such as Blackstone and Tribal. Scott.

Creighton added CMF, after 15 months in consultation with Indigenous communities and creators, created a new brand identity that could lead, for example, to encourage greater diversity and inclusion in Canada’s entertainment industry.


“Clearly none of it is going back, nor should it be,” she insisted.

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