“They’re only going to get more serious over time,” Greg Maffei told an investor conference about the e-commerce giant’s live sporting agreements, including the NFL in the US market.
The U.K. after Amazon Prime. And Germany has an agreement for football rights and is now eyeing more NFL games on Thursday night, with Liberty Media CEO Greg Maffei Apology giving the streaming tech giant a quick push for more international sports rights by the Big Tech platform Given.
“Look, Amazon is definitely looking very actively in the NFL,” Pardon told the Deutsche Bank Media, Internet, and Telecom Conference during a virtual session webcast on Monday. The e-commerce giant began opting for NFL Thursday Night Football games on Amazon Prime in 2017.
And recent speculation for Amazon indicates the right to all Thursday night football games from the NFL as part of current contract renewal negotiations in the industry. As rival Fox Corp negotiated with the NFL to renew its football rights packages, CEO Lachlan Murdoch recently hinted that his company could eventually offer an NFL game Sunday afternoon and that its Thursday night football Can leave.
Maffei said that technology platforms are yet to make a big bid for international sports rights, but Amazon Prime is likely to lead. “Amazon has gone from a bit player in the NFL to a serious player and I suspect they are only getting more serious over time and they just won’t be the same,” he argued. Liberty Media’s sports properties include ownership of the Atlanta Braves in Major League Baseball and the Atlanta One Race Car Series.
The apology argued impeachment for Silicon Valley to come on the hunt for global sports rights, which has come due to the breakdown of the cable bundle in US markets and “potential pressure” on regional sports networks. In addition to Amazon, DAZN, Facebook, Twitter, and Google Assistant YouTube have entered the live sports streaming arena to varying degrees and now regularly compete in auctions of rights in key territories.
“The most important thing that drives the right to play is competition. And we are very much prepared to see new digital distributors in these markets,” Maffei said at the investors’ conference.