The company has hired a pair of executives to manage its new operations in the Southeast Asian country.
Starz is expanding its reach in Indonesia’s growing market with the launch of premium streaming service Lionsgate Play.
The company has hired a pair of executives to manage its new operations in the Southeast Asian country. Guntur Siboro has been appointed as General Manager and Jean Temis as VP of Business Development and Partnership. The pair will report to Rohit Jain of emerging markets and Lionsgate, South Asia. Both new hires were recently employed by HOOQ, supported by regional OTT players Warner Bros. and Sony which closed last year.
With a population of 260 million, Indonesia will become the newest region added to the Starz global streaming footprint covering 55 countries.
Indonesia is one of the fastest-growing economies with a very young and globally connected population, and has experienced tremendous growth in its digital economy,” Jain said in a statement. We saw a great opportunity for Starz to launch premium global content for Indonesian audiences, especially given the lack of premium OTT platforms in the market. “
Lionsgate Play, a service created by Lionsgate India and Starz, is currently available only in India, where it provides the consumer with a collection of Hollywood content in blockbuster films and popular series. The service also develops and produces a diverse slate of Indian origin. In Indonesia, all content will be provided with Bahasa subtitles.
The platform’s new Indonesia GM, Guntur Siboro, added: “The Indonesian market has emerged as a major market for all global studios and streaming giants, with its population size, growing globalization, thriving media industry and tremendous growth in its local film industry Because of development. “ Looking forward to expanding Lionsgate’s footprint in Southeast Asia and we are confident that our unique and distinctive content will generate a resounding response for Indonesian audiences. ”