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Netflix Tests Cracking Down on Password Sharing

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The new facility may historically signal the beginning of piracy by streamers looking for another way of password sharing. Netflix is ​​testing a new feature that could signal the beginning of a crack attempt at password sharing. Spotted by Gamawire, some viewers who are trying to use someone else’s account are now being stopped by a screen that says, “If you don’t live with the owner of this account, then You need your own account to keep looking. “

Netflix confirmed the new feature, which is currently getting a limited rollout. “This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a Netflix spokesperson said. To continue viewing, the viewer is given the option to verify their identity (with a text or email code to the account owner) or to choose to “verify later”, which allows the viewer to continue Returns the unspecified extra amount. Watching and later confirming that they are a valid account user.

A source familiar with the tests said that the rollout limit varies from one country to another, but added that one reason for this feature is to help protect consumers from security concerns that may arise from unauthorized use of their account. The move likely represents the beginning of a strategy change by Netflix, which historically has not attempted to share police passwords.

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Netflix CEO Reed Hastings said, “Password sharing is something you have to learn to live,” because 2016 has very valid password sharing – as you share with your spouse, with your children … so no bright The line is not, and we are as it is. But THR senior editor Eric Gardner predicted in 2019 that piracy crackdown could be the next front in the streaming wars after the Alliance for Creativity and Entertainment announced a working group to reduce unauthorized access to content.

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Describing the organization as “an antipiracy spinoff of the MPAA,” Gardner said, “the economics of streaming is almost in demand. Platforms are spending billions of dollars annually on rights to both original content and older shows. To become profitable, media companies will increasingly need to develop paid customers. AT&T boldly predicted 50 million subsystems for HBO Max by 2024. As part of that push, it may prove irresistible to target more-than-young young adults who, according to a Reuters / Ipsos poll, borrow passwords from such people and don’t stick with them. “

Speaking of HBO Max, WarnerMedia Streaming Service had already suggested that it would not limit password sharing in the near term. Currently, the service sets a limit of five profiles per account, but it is not clear if users exceed that number they will be truncated. WarnerMedia CEO John Stanke said in 2019, “I don’t think we’re going to get a punitive atmosphere, lawsuits are being filed against people.”

“But I believe it is better to introduce technology to start focusing on widespread abuse – when we look at the 14 locations logged in to HBO on Sunday night with 16 different streams, we can see those Know about things. I think the industry will come up with a method that is a bit more rigorous. “

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