The hyper-casual-focused company will launch its second title ‘Crazy Run‘ on Snapchat. Snap Games on Wednesday unveiled a multi-game, cross-platform partnership with European developer and publisher Gismart and launched its second game Crazy Run on Snapchat. A real-time, competitive multiplayer game lets players overcome obstacles en route to the finish line. Crazy Run Soft launched last month and reached 7 million players.
As part of the deal, Snapchat will also expand its Bitmoji to games technology and social interactive tools for Gismart, allowing it to introduce the Bitmoji avatar in its games starting with the hyper-casual title Perfect Expert 3D. In addition to casual titles, Jismart is known for its third-party sports publishing and entertainment app. The company launched its first game Color Galaxy on Snapchat in 2019.
Since its global release, the game has gained 41 million unique players. In a statement, EMEA Games Partnership on Snap, Inc. head Pedro Rodrigues said, “The Color Galaxy has been a hit on our platform at 45 meters Snapchat since launch.” “We’re thrilled to expand our partnership with Jismart to bring more games to our growing community of 265 million daily Snapchats, and personalize the player experience in Jismart’s iOS and Android games with our Bismoji avatar Help. “
Lana Meisak, vice president of brand and marketing at Gismart, said, “We are also happy to be able to explore other opportunities with Snap. By joining Snap’s early partner circle in integrating its technology, Snap Kit and Bitmoji for games. We are currently discussing more opportunities to use Bitmoji for games with exciting third-party brands. ‘
Additional titles of Gismart include Cool Goal! Domino Smash, Diffuse the Bomb 3D, and Piano Crush. The company is based in London, Kiev, Beijing, and Minsk. Snap Game was launched in 2019 as an in-app gaming platform for social media company Snapchat, with Fruit Ninja designer Luke Muscat as creative director. Its first title was Bitmoji Party.