The gathering site for the African-American community of New York City for decades has been earmarked for its IP presence on TV, film, podcasts, publishing, and event platforms. Harlem veteran Apollo Theater is set for a cross-platform close-up after signing with UTA to represent its IP in all regions.
Long known as a gathering place for the African-American community of New York City, during its famed amateur night, Apollo cast Ta- as a stage-play before a TV special for H-BOB. Nehsee was adapted between the quotes’ The World and Me Memoir. UTA plans to expand Apollo’s IP to TV, film, podcasts, publications, and events as it underscores the cultural impact of the Harlem institution.
Apollo Theater President and CEO Johnley Prokop said in a statement, “I look forward to working with UTA to increase Apollo’s impact and we bring the mission and programming of the nonprofit theater to artists to a wider audience. ”
After Harlem Landmark offered a platform for legendary African American talents such as Sarah Vaughan, Billy Holiday, and James Brown, Apollo recently collaborated with Amazon Studios for the third season of Marvelous Missel Massel, and one after COVID Produced a live stage concert. The protocol that performed featured the Wyclef gene.
In 2019, Apollo granted Japan’s largest entertainment company Yoshimoto Kogyo Company an exclusive license for Amateur Night, which expands programs globally.