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ViacomCBS CEO Touts “Sustainable” Shortened Film Window

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Bob Bakish also explains a virtual investor conference as to why Showtime’s streaming service is “more coastal” than Paramount + and “how we falsified the suspicion” with the ViacomCBS merger.
Two days before ViacomCBS launched its Paramount + streaming service in the United States, Canada, and Latin America, CEO Bob Bakish on Tuesday postponed a successful merger that saw the entertainment giant, as well as its approach to its streaming business, got ready.

Speaking during the Virtual Morgan Stanley Technology, Media, and Telecom Conference, he addressed short theatrical windows including several Viacom CBS titles, including A Quiet Place Part II and Mission: Impossible 7, which will feature Paramount + 45 of his debut. The day will start later.

A movie will take time to become available after theaters, in theaters, or for about half the normal time. Smaller releases will initially move to the streamer 30 days after their theatrical debut.

“I believe it is a sustainable offering,” Bakish said on Tuesday. He said that he has talked a lot about it with Paramount boss Jim Gianopulos, talent, and other constituents.

He compared this to the windowing and streaming-only release strategies of other entertainment giants: “Some of these other film moves that have been made are not clear to me that they are sustainable.

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But this step… holds the title in theaters, so if people want to get a big-screen experience, they can do so. “Asked why Paramount + Showtime is not turning to OTT, Bakish said Showtime had a great year in 2020, “both financially and in terms of customers, as well as” great “January and February. Broad levels Its AdGear content is also “more coastal” than the Paramount + located at, he said, explaining that his team felt it “makes sense,” at least for now, to keep the services separate.

The launch of Paramount + will be “the biggest marketing campaign in our company’s history” and six times the size of anything done for CBS All Access, the CEO also shared during the investor conference session. All units.

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Bakish also argued that the Viacom-CBS merger “has significantly exceeded our cost-saving goals” and began with the market “unlocking value,” recognizing our potential as a streaming powerhouse.

“The CEO admitted:” There were too many doubts, “concluding:” We have falsified the suspicion. ” ViacomCBS held an investor day last week with a focus on Paramount + and its comprehensive streaming strategy. In that incident, Bakish stated that the company was a major content player and that there were about 900 shows in production right now.

He said the company has produced “Monster Hits” for various streaming services, including 13 Reasons Why, Emily in Paris, and Dead to Me. Management said that it would retain more of its large franchises and new bets for its streaming services in the future. Bakish also pointed out during Investor Day that sports and news were the two major areas of distinction for ViacomCBS.

ViacomCBS will roll out beef-up streamers in international markets in phases, with the Nordics debuting on 25 March and Australia later in 2021. One of the big announcements during last week’s Investor event, which made the case to top executives as to why Paramount and its mountain logo would be one that would allow the entertainment group to succeed in the streaming era, was the revival of Frasier which That was Greenlight. For streaming service. Wall Street analysts, however, gave mixed reviews of the streaming strategy and the event.

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